Holger Ziemann

I am a designer from Hamburg with a fascination for designing systems, concept development and strategy. My work includes spacial, analogue and digital projects, in particular brand development, brand experience and iconography.

After studying “Visual Communication” at FH Aachen, I gained experience working on projects for various agencies and clients. Since 2019, I have been a professor of media design with a focus

on typography, branding and UX. My particular interest lie in processes of iconography as well as social developments and the associated possibilities for shaping social processes. 2023 i published my book “Icons | Understanding and designing pictorial signs“ on combining theoretical perspectives and practical applications as a study book.

The Goal of “Adaptive Semiotics” is to explore the possibilities of adapting systems to the users graphical literacy.