Joshi Purba

Prof. Purba Joshi is a Professor of Industrial Design at the IDC School of Design, Indian Institute of Technology Bombay. She holds an undergraduate degree in Electronics Engineering, a Master of Design (M.Des.) in Industrial Design, and a PhD in Industrial Design, with her research centered on computer-aided design (CAD), creativity, and early-stage ideation in product development. With over two decades of professional design experience and more than 17 years in academia, her work spans healthcare design, assistive technologies, packaging design, and socially relevant design interventions. Her research and practice focus on addressing complex, real-world challenges through design, with a particular emphasis on creating inclusive and impactful solutions.

Food packaging at the intersection of civic regulation, commercial persuasion, and everyday consumer decision-making - design activism within regulatory frameworks

Co-authored with Mandar Rane