Regina Hanke
Prof. Regina Hanke, Macromedia – University of Applied Science, is passionate about researching and developing for intended situations through and with Design. After studying at Central Saint Martins in 1996 in London, she worked for award-winning agencies for several years in London and Berlin. She founded her own business in 2006, soon specialising in health care. She bridged the 'valley of female death' (career, kids, kitchen) by writing her Master's in Lucern
– University of Applied Science in 2018. Together with her Partner, they founded 'Leila' – a digital environment for medical guidelines launched in 2020. Currently, it is one of Germany's leading systems in the medical guidelines and information segment.
Today she begins to understand what she has done, why it might have failed or succeeded and what could/should be changed.
As a design lobbyist by heart, she is a standing member of the Association for Communication Design e.V., Vice Speaker of the ‚Council for Europe and International Affairs, Deutscher Designtag e.V.‘ and Board Member of 'BEDA – Bureau of European Design Associations'.
